Social media management on a daily basis, the business social media landscape has rapidly evolved. In fact, 57.6 percent of the world's population uses social media, with an average daily usage of 2 hours and 27 minutes. Businesses are aggressively shifting their focus to their social media strategies in order to get their products and services seen as much as possible. Companies must narrow down what they require to increase their social media ROI and measure their marketing efforts. They are looking for monitoring and listening tools, as well as analysing and engaging tools, across all social media networks. Companies must rely on social media management tools that can help their bottom line.